THE LADIES WHO ATELIER ALL DAY!
Zaida Zamorano is a true lover of all that glitters. Personally, she is a mother to a darling toddler, loves to practice yoga, and enjoys traveling the world with her family, especially without an itinerary. She built her career in the world of luxury and has developed a number of international accessories brands from the ground up in the US. Nearly 20 years later, the passion remains strong for helping family owned businesses succeed overseas.
Her professional highlights include: sales and marketing strategy creation and implementation for emerging international brands, budgeting, planning expertise, and the ability to build a seasoned sales organization.
Caitlin Shockley has developed comprehensive branding and PR Strategies for some of the world’s top luxury and lifestyle brands. Her expertise has been cultivated through the experiences of launching new fashion and lifestyle companies from infancy to maturity. She also has specialized experience working with digital companies, social commerce brands, and mobile applications.
Caitlin is a member of the Forbes New York Business Council and authors regular posts for the site involving the ever-changing media landscape and PR theory. Personally Caitlin is a NOLAphile, an animal fanatic, and a serial night owl.
ABOUT THE CREATIVE ATELIER
The Creative’s virtual and conceptual showroom that takes a fresh-faced approach to fostering the growth of exceptional, high design jewelry, accessories and lifestyle brands. The Creative curates a rotating and purposefully complementary assemblage of emerging to established designers.
OUR A LA CARTE IN-HOUSE SERVICE OFFERINGS INCLUDE:
•High level business / marketing consulting
•Branding assistance & copy writing
•In-house content studio
•Resident photographers + post production experts
•Shoot styling + creative direction
•Look book and line sheet creation
The space itself is conceived to be fully transformational and to operate with strategic flexibility and fluidity. We intentionally deviate from the traditional showroom and impersonal co-working structures – we recognize that no two brands are alike, and every journey deserves authentic, invested attention.
Our ever-evolving space is designed to nurture, inspire, and expose brands to the breadth of opportunities that together build success stories.